EVOLUTION
Try to approach this new venture by redefining your existing team's basic roles. This only requires a small modification to your thought process and your tasks, or at least this is what you can tell your boss.
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DESIGNER
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OLD ROLES - PRINT
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NEW ROLES - WEB
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| As always, use your innate sense of organization and feel for presentation and delivery. But in this new arena the key is usability - it can make or break the greatest of efforts. Once you put your work out there, the viewer is in the driver seat and will choose the way they'll experience this report. Your audience is sophisticated. You don't necessarily need to think of a more intricate approach, but you need a well organized and compelling presentation to make sure they are aware of the depth of your content and their various choices at first glance. |
Meet with your photographer, editor, artist and writer.
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This is an opportunity at a new medium of communication. It requires different planning and you get to play coach. Assess your resources and give them the tasks that would be most natural to them. i.e. photographer - video and thus audio, reporter - audio, etc. |
Gather all your materials and find out what kind of real estate you have to work with.
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Real estate is not as much of an issue online, but for the sake of efficiency, do a quick preliminary plan of your package. It’s hard to get out of the building again to gather material you didn't think of before. That being said shoot for the stars - gather music, audio, video, additional photography. |
| Layout your story and visuals. |
You too face a new approach to the presentation dimensions and for this vehicle, a new tool called navigation. Decide between sequential or sectionalized delivery of story/information.
Then plan navigation as if you were walking/leading the viewer through the virtual room. Make sure they can find the content layers. |
| Deadlines as time management tool. |
Remain realistic as far as the constraints of production time and deadlines. |
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