EXECUTION is the second half of your procedural checklist
5. Review material gathered and set deadlines	• Be realistic. • Divide and conquer the production work. • Sequential versus sectional approach Go to page sample Go to site sample
6. Production time	• Determine delivery approach - sequential versus sectionalized. • Set navigation and a template. • Carefully review efficiency of web site design particularly common elements before handing off. • Take a close look at usability and functionality before handing off. • Hand off to various producers. • Develop and assemble.
7. Post/test	• As always it is best to get fresh eyes on this package. This is also a good marketing opportunity to educate the traditional newsroom.
8. Correx	• This may be one of the few areas you might have an advantage in by virtue of being at the end of the production line.
9. Publish	Phew!