A more IMMERSIVE experience By integrating images and sound you add a different quality to the readers's experience. They have a very powerful effect in your ability to illustrate and explain a subject.

The key is in the planning. Whether working with a photographer, a reporter or on your own:

1. Have an audio recorder. Anticipate material you might be able to use:
• Interviews
• Narration or commentary by reporter or photographer
• Music to help set tone
• Ambient sound

It need not be the first thing you tackle in working with the subject, but don't miss the opportunity or at the very least arrange a follow up.

2. When gathering images, think in sequences as you would picture a movie. When appropriate collect video as well as photos.

EXAMPLES Integrate the content that will best illustrate the subject:
Dim View from a crowded jail
How bad is the Pinellas County Jail's overcrowding overcrowding? A Times reporter spends 48 hours there to see for himself.
Dream golf course
We analized the areas golf holes and "assembled" the ideal course.
• narrated slideshow
• view point slideshow
• integrated stories
• statistics
• comments area
• animated tour of the model
• audio commentator
• photo galleries of the holes with satellitle views
• links to the course websites as reaource for scheduling and information

Friday Night Rewind
Video highlights, photos, scores and analysis from Times sports writers on high school football.
TIP
You can start cheap! You can produce a rich presentations without having to have flash. Using Soundslides ($70), Audacity (free) and iMovie (free*) or Quicktime pro (free).
Contact info: Lee Glynn • 727.892.2995 • lglynn@sptimes.com